By Danya Williams, Marketing Communications Manager at Frog Recruitment
#Tru Unconference Events are the brainchild of Bill Boorman, or @BillBoorman as he is more commonly known these days. Bill has been in the recruitment game for many years now, originally working for corporate companies and training recruitment teams. He now wears a lot of different hats, one being the founder of #Tru Events. As someone who always liked to do things differently and was often bored at traditional conferences which were expensive and taught you little but to be polite, Bill started #Tru events 3 years ago.
The aim of an unconference, is to have a few rules as possible. It’s all about participation so attendees are encouraged to walk out of a session if it’s not what you expected and interrupt or start new conversations. There are track (discussion) leaders but no one is considered a presenter, expert or thought leader because everyone is trying to achieve the same goal of putting people into roles. We all have something to learn and share.
There were 3 key themes or trends I took away from attending TruSingapore, the first #Tru event in Asia:
- Culture Branding vs Employer Branding
- Trends in Mobile Recruitment
- Social Quotient – the next level to attract and develop staff.
(Please click on the links to read about each in more detail)
TruSingapore certainly met my expectations and I look forward to attending or following the tracks from future events. I was introduced to some new trends and developments in the recruitment industry, learnt about the different recruitment landscape in Singapore and APAC, reconnected with some familiar faces and networked with some new industry colleagues. Global and local talent issues are roughly the same, whether they are diversity challenges, skills shortages, attracting, engaging and retaining top talent, but what differs is where people are traveling on that journey of discovery and change.
Here are some photos I took at the event: